Job Category: SEO / SEM Expert
Job Type: Full Time
To oversee our efforts for search engine marketing and search engine optimization, we are looking for a highly skilled SEO/SEM Specialist. If you’re the right fit. you’ll be in charge of expanding our website’s visibility in search engine results pages (SERPs), driving traffic to our site, and making it more conversion-friendly as an SEO/SEM expert.
If you have a passion about digital marketing, have the drive to stay on top of the latest trends, and a proven track record of improving search engine rankings and driving traffic to websites, we encourage you to apply for this exciting opportunity.
You’ll need to have:
- Proven expertise in SEO and SEM, including PPC campaign management, link building, and keyword research. This includes staying current on latest trends and tools.
- Knowledge of various SEO/SEM tools, such Google Search Console, Google Analytics, etc.
- Strong analytical abilities with the capacity to evaluate data in order to reach data-driven conclusions.
- Outstanding verbal and written communication abilities.
- Aptitude to oversee several projects simultaneously and work independently.
- Knowledge of HTML, CSS, and JavaScript is desirable.
- Ability to take the initiative to recommend the best course of action to improve results.
Your responsibilities will be:
- Conduct keyword research to identify potential keywords and phrases for website optimization and PPC campaigns.
- Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website.
- Optimize website content, including landing pages, blog posts, and product descriptions, to improve search engine visibility and drive conversions.
- Conduct on-page and off-page optimization, including link building, to improve website authority and search engine rankings.
- Monitor and analyze website traffic and search engine rankings using tools like Google Analytics and Google Search Console.
- Develop and implement PPC campaigns, including Google AdWords and social media advertising, to drive targeted traffic and improve conversion rates.
- Optimize PPC campaigns to maximize return on investment and minimize cost per click.
- Stay up-to-date with the latest trends and best practices in SEO and SEM.
- Submit regular status reports.
- Attend regular team and company meetings.
- Work closely with the web development, design and copywriting teams to implement desired changes.