This is the perfect career move for someone who is looking for career growth and the opportunity to participate in the transformation of the company. The successful candidate will be excited about working with various performance marketing projects, supporting the performance marketing team in media buying strategies.
As an experienced Media Buyer, your role is to successfully create, implement and manage digital advertising campaigns for the client and their affiliates on social media and relevant platforms, with a focus on Facebook.
Responsibilities:
- Inputting creative ideas and project managing campaign ideas to our copywriting, graphic design, and video ad creation teams to get all the assets you need for best results.
- Effectively managing budget allocation to maximize the profitability (ROAS) of all launched campaigns across multiple clients and our own internal brands.
- Continuously using A/B testing of ad creatives, copy, etc. to improve key performance metrics of ad campaigns.
- Creating weekly reports for each client and ad account from our various reporting tools and dashboards.
- Completing daily analysis of campaign data and submitting weekly reporting on recommendations and strategy.
- Performing digital advertising audits, keyword searches, and overall niche and industry-specific research to learn what best practices are and how to leverage them to our client’s benefit.
- Actively collaborating with other roles to align digital advertising campaigns with other ongoing initiatives.
- Ensuring consistent implementation of best practice guidelines and following company processes as outlined in provided indexes, templates, and SOPs.
- Consistently meeting or exceeding content marketing KPIs including but not limited to:
- CPL – Cost Per Lead
- CPC – Cost Per Click
- CPA – Cost per Acquisition
- ROAS – Return on Ad Spend
- Maintaining or increasing the efficiency of internal and external processes over time.
Requirements
- 3+ years of media buying experience at an agency or in-house and on multiple buying platforms
- Must have experience successfully managing budgets of $20k per month or more
- Experience on Taboola, Outbrain, etc
- Must have experience with conducting audience and buyer persona research.
- An excellent understanding of social media KPIs is required.
- Excellent multitasking, critical thinking, and problem-solving skills.
- Great interpersonal and communication skills.
- Able to work comfortably independently whilst having great collaboration skills.
- Comfortable in a fast-paced environment
- Has a ‘do it right the first time’ attitude.
Not Required But a Plus
- Understanding and implementation of Facebook Conversion API
- Have worked on other platforms such as Youtube, Tik Tok, Snapchat, Pinterest, Google Adwords, and Display
This job is NOT for you if you do not have experience managing large monthly Facebook ad spends and a skilled support team – while we appreciate the interest and are sure that you’re going to find your perfect team we are specifically looking for someone with previous experience in the field of marketing and it would not be a good fit for either of us if you do not have this experience.