Junior Copywriter

Summary

As a member of the Marketing Team, the Copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand clients, products/services, branding, and marketing goals.

Principal Duties

Strategic

• Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Continually raise the bar on creativity, writing fresh, original copy that connects with the desired audience and drives action
• Comfortably vary voice, style, and other characteristics demanded by company or target audience at hand
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Research and understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Understand the concept behind creative work and how it achieves client and business goals
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
• Stay on top of trends through business/industry monitoring and outside resources

Tactical

• Produce written materials in a variety of formats, including print collateral (press materials, brochures), web and interactive content, speeches and other thought leadership pieces, considering responses from the target community
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life
• Understand target audience to translate copy and design into compelling creative
• Write original copy and edit content for a range of corporate marketing and communications materials
• Collaborate with a team from concept development to delivery of final product
• Present copy concepts and final deliverables to teams
• Revise copy based on feedback/direction
• Proofread written work and online content
• Juggle multiple assignments and work in a high-pressure environment
• Manage time and establish priorities while maintaining flexibility to respond to changing demands
• Help communicate creative ideas in presentations

Qualifications

• Three to five years of relevant experience, preferably in an agency setting
• A bachelor’s degree, preferably in English or a related major
• Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, web, product, brand messaging, and promotional copy
• Experience in an environment working with marketing, advertising or PR campaigns, print and social media preferred
• Ability to think strategically and conceptualize creatively
• Strong presentation and verbal communication skills
• Ability to work cross-functionally and with a fast-paced team
• Ability to manage multiple projects and deadlines
• Ability to own projects, demonstrate good judgment when working with team members and client contacts, and take initiative
• Experience managing day-to-day changes at every level of detail