Job Category: Google Tag Manager Specialist
Job Type: Full Time
We are looking for an experienced Google Tag Manager Specialist to join our team. As the Google Tag Manager Specialist, who will be responsible for maintaining and implementing tags and tracking codes on websites. He/She will need to have a deep understanding of Google Tag Manager and be up-to-date on the latest updates and releases.
Qualifications:
- Minimum two years of experience in web analytics or digital marketing role
- Minimum of 2 years experience as a Google Tag Manager Specialist or similar role
- Professional Certification in Web Analytics highly desirable
- Knowledge in Enhanced Ecommerce a plus
- Strong skills in spreadsheet is a must; Google Data Studio, PowerBI, and ObservePoint or a similar tool set is a plus
- Ability to multitask effectively and efficiently, and fulfill commitments according to schedule.
- Capable of managing several projects at once.
- Possess outstanding organizational abilities, strong people skills, excellent attention to detail, proven analytical and technical skills, and the desire to continually learn and improve oneself.
Responsibilities:
- Manage and maintain tags, triggers, and variables in Google Tag Manager.
- Utilize Google Analytics to track user behavior and conversions.
- Identify tracking requirements for proper implementation in GTM.
- Test tracking code to ensure the accuracy of data capture.
- Analyze data from GTM reports to provide actionable insights into website performance.
- Collaborate with stakeholders to identify areas for improvement in website performance
- Monitor key performance indicators (KPIs) that measure how effective the tagging process is.