Job Category: Google Ads Expert
Job Type: Full Time
We are looking for an experienced Google Ads Expert to join our growing team. In this role, you will be responsible for developing and executing successful Google Ads campaigns. You should be able to drive campaign performance through research, optimization, testing, and analysis. The ideal candidate should have a deep knowledge of Search Engine Marketing (SEM) strategies, proficiency in the use of Google Ads tools and platforms, and a passion for staying up-to-date on the latest trends in digital marketing.
Qualifications:
- Proven experience as a Google Ads Expert or similar role
- Extensive knowledge of AdWords and other Google products
- Familiarity with analytics tools (e.g., Tableau)
- Good understanding of SEO practices
- Ability to work efficiently with tight deadlines and budgets
- Excellent communication and organizational skills
Responsibilities:
- Manage and maintain tags, triggers, and variables in Google Tag Manager.
- Utilize Google Analytics to track user behavior and conversions.
- Identify tracking requirements for proper implementation in GTM.
- Test tracking code to ensure the accuracy of data capture.
- Analyze data from GTM reports to provide actionable insights into website performance.
- Collaborate with stakeholders to identify areas for improvement in website performance
- Monitor key performance indicators (KPIs) that measure how effective the tagging process is.